Our Service Area or Territory is a 25-mile Radius

We are a Mom & Pop Hobby Store for LEGO fans. We work collaboratively with other similar stores to operate in territories where we do not create unnecessary competition for each other. We need a minimum population of customers around each of us to ensure we can operate profitably and cover our overhead costs. Opening similar stores too close to each other reduces the available customers for each, increases our advertising costs, creates a cut-throat competitive environment, and reduces the overall experience we can each offer our customers.

Music City Bricks has publicly shared its's vision (since 2018) of creating a comprehensive shopping experience that would draw LEGO fans from all over the country and world while also serving as a neighborhood clubhouse for LEGO fans in a 20-mile radius. This vision carries much more overhead than the smaller Mom & Pop secondhand LEGO store that is more common in the LEGO fan community. For this reason, it needs a larger territory to be sustainable.

We respectfully ask anyone considering opening a similar store, or one that overlaps significantly in offerings, to select a location that is 25-30 miles away from Music City Bricks at a minimum. From a business standpoint, it would be wise to be at least 50 miles away. Otherwise, we will actively compete for the same customers and each receive higher quantities of negative online reviews - being compared on individual items one of us does better on any given day.

Music City Bricks strives to not have the outer edge of their 15-mile radius touch the edge or overlap with the 15-mile radius of any similar store. Since we were the first store of our kind in Middle Tennessee, we established the first radius. It is up to each store that follows to open 30 miles from any other similar store in Tennessee to respect each other's territories. Any store that opens closer than 25 miles from any existing store is endangering itself from a business profitability perspective and the sustainability of the second-hand aspect of the hobby. They would also be stating to the local LEGO fan community that they are not collaborative, and they value their personal profit over nearly any other aspect of the hobby.

Our Marketing and Advertising Strategy

Music City Bricks has invested over a decade of time and hundreds of thousands of dollars expanding and developing the Middle Tennessee LEGO Fan market, the Music City Bricks brand and the concept of the customer experience we provide. While we are extremely collaborative with other similar shops that honor our territory, we will aggressively defend our territory from shops that want to come in and profit from all our years of work and effort developing this market.

15-Mile Radius from Music City Bricks

Music City Bricks aims at market saturation within 15 miles of our store. We want to earn the business of every person in this area that ever purchases LEGO products. We want them to choose us first over any other option within 15 miles of their home. We send physical mail advertising to their homes and businesses. We run ads on multiple billboards every month in this area and rotate through every available billboard in this area. We have continuously running ads on most social media platforms targeting any people or devices located in this radius. We run TV ads continuously in this radius. Many of our customers host our yard signs in their front yards and at their businesses. We actively sponsor schools, scout troops and other groups in this radius.

25-Mile Radius from Music City Bricks

Music City Bricks works to have every person in this radius at least casually aware of Music City Bricks and the products and services we offer. Music City Bricks strives to not have similar stores located within its 25-mile radius territory and markets heavily to everyone in the 15-mile to 25-mile zone. We run ads on multiple billboards every month in this area and rotate through every available billboard in this area. We have continuously running ads on most social media platforms targeting any people or devices located in this radius. We run TV ads continuously in this radius.

50-Mile Radius from Music City Bricks

Music City Bricks does light awareness marketing to a 50-mile radius. Where practical, and the tools allow, it specifically avoids marketing over the territories of similar collaborative stores that are honoring the physical territories of the stores that came before them.

50-Mile Radius and beyond from Music City Bricks

Music City Bricks does very light awareness marketing beyond a 50-mile radius. 

Our Services:

Music City Bricks has been family owned and operated selling LEGO® products since April 7, 2009 and we opened our retail store to the public on December 17, 2020.

We Sell - New & Used LEGO brand sets, minifigures, parts and related items.

In our 3,000 sqft store, we have over:
500 different New In Sealed Box (NISB) LEGO sets
1,300 lbs of loose bulk LEGO pieces sold by-the-pound
4.2 million individual pieces in inventory and sold individually
20,000 LEGO minifigures sold individually
8,000 LEGO minifigures in our Build-A-Minifigure station

We are not scheduling any new parties until we can get into a bigger building. Sorry for the inconvenience. If you want to help us get into the new building: https://www.musiccitybricks.com/invest/